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Consulting
80% of China's leading ICT
companies are our active clients. Given our extensive experience in China,
we work with our clients to clarify what their China objectives are, and
from there, we offer qualitative market research to quantitative data
modeling, to help you define your China strategy:
- China Market
Opportunity. We help clients to answer the following: Who are their
China customers? In what regions, and by what market tiers? Where are the
untapped markets? How big are the markets?
- Competitive
Understanding. Through our research, we regularly monitor vendor
performance in a variety IT products and services. Based upon this
competency, we can provide an in-depth view of who our clients'
competitors are in China.
- Product Mix.
Products that sell well worldwide may not necessary do well in China. With
our unique Chinese perspective, we help clients with information to define
a product mix appropriate to the China markets.
- Market Penetration.
With an understanding of our clients' Chinese customers, competition,
and product, we help them define an optimized channel structure and
partnerships to help them penetrate the China market and grow.
Research Methods
When designing a project,
our project managers work with our clients to determine the right methods to
their particular needs, employing a wide range of quantitative and
qualitative China data-gathering approaches. And then we deliver a
meaningful and accessible report of findings.
- Qualitative Method.
We use a variety of qualitative methods, including on-the-spot
investigations, focus groups, literature reviews, and reality checks to
conduct our analysis.
- Quantitative Method.
We use such methods including random sampling, econometric
measurements, and forecast modeling to derive information.
- Analysis. With
qualitative and quantitative research as the foundation, we systematically
apply appropriate economic, industry, market, promotions and information
models for analysis.
Consulting Delivery
We use a consistent
engagement method to help ensure high standards of quality. We keep our
processes simple and flexible, but our China analysis comprehensive.
Our goal is to help define a China strategy that works.
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