China's 2Q 2008 Projector Focus: New Product Launches


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Computers & Peripherals

China's 2Q 2008 Projector Focus: New Product Launches
August 14, 2008

2Q 2008 shipments of projectors in China reached 173.5 thousand, up 17.2% YOY, while revenues reached 2.24 billion Yuan, up 16.1% YOY. China project active seasons are summer and winter. Vendors typically launch new products during the second quarter. The 2008 Beijing Olympics will stimulate further product promotions, although such activity has been offset somewhat by the May Sichuan earthquake in China.

Projector	2Q07	2Q08	Growth YOY (%)
Shipments (thousands)	148.0	173.5	17.2%
Revenues (billions Yuan)	1.93	2.24	16.1%

Source: CCID Consulting, july 2008

Top five vendors for the quarter, in terms of shipments, were Toshiba, Epson, Sony, Hitachi and BenQ, with a combined shipment share of 52%, up 1.1% YOY. New product introductions have improved over the same quarter in 2007, with Panasonic and Epson having exceptionally strong product showings for the quarter.

Vendor	2Q08 Shipment Share (%)
Toshiba	13.2%
Epson	12.9%
Sony	8.8%
Hitachi	8.6%
BenQ	8.5%
NEC	7.4%
Panasonic	6.5%
Sharp	5.8%
InFocus	5.4%
Sanyo	5.2%
Others	17.7%
Total	100.0%

Source: CCID Consulting, july 2008

The 2008 Beijing Olympics Bird's Nest and Water Cube stadiums inspire the introduction of higher-end projectors. New product and activity highlights for 2Q08 in China are as follows:

Panasonic

An Olympic TOP partner, Panasonic works with Donview to provide high-end projector services to the 2008 Beijing Olympic Games.
In April, launches six new projectors targeted towards China's education sector. New projectors not only have dustproof housing and long-lasting bulbs, but also easier maintenance.
New products include some widescreen, wireless PX and X series—PT-PW880NT, PT-PX880NT, PT-PX870NE and PT-PX860PT-X600 and PT-X500.
In May, works with Chinese regional partner SUMPO to launch high-end PT-BX100NT, targeted towards commercial enterprises.

Epson

In May, launches EMP-DM1 in Beijing.
In June, launches G series projectors during InfoComm 2008 exhibit.

InFocus

Launches its X7 projectors.

Hitachi

Flagship HCP-A8 projectors win education sector bid in Chengdu and Nanjing.

Haier

HR-805 projectors win education sector bid in Zhengzhou.

NEC

NP100+ projectors win education sector bid in Shanxi.

Sharp

In June, Sharp holds DLP national show and tour.

Mitsubishi Electric

Expects to launch its 720P HD home theater projector HC1600 in August

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Unless otherwise specified, all information provided is sourced from CCID Consulting.

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