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Communications & Networks |
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China's 1Q08 Smart Phone Shipments
Reach 8.2 Million May 20, 2008 China's smart phone 1Q 2008 shipments reached 8.236 million, up 4.8% over 4Q07, and accounts for 19.1% of total mobile phone shipments. Revenues were 20.35 billion Yuan, up 7.6%.
Source: CCID Consulting, april 2008 With average prices below 2,500 Yuan, the smart phone goes mainstream in China. In 1Q08, smart phone average prices went down to 2,470 Yuan. Chinese domestic vendors Amoi and Lenovo, with improved supply chain management and efficiencies, led the price reductions. Traditional up-market vendors Nokia, Motorola and Dopod found some saturation there, and moved to lower end, lower-priced smart phones. Moreover, China Mobile and China Unicom have helped increase lower-end product purchases, which further drives down prices. With lower prices, smart phones go mainstream. Compared with traditional mobile phones, smart phones have the advantages of richer functionality with increased convergence of communications, computing and Internet. And, smart phones can viably target more of the business segment. Nokia dominates market share, with Motorola a distant second. Shipment share of Nokia and Motorola combined was 85.9%, but Nokia dominated with 71.2% of total shipment share. Nokia had excellent product quality, functionality, innovative design, and sophisticated channel structure. Motorola's shipment share, while second to Nokia, declined from 20.3% in 4Q 2007 to 14.7% in 1Q 2008 due to new product introductions and relatively weak product line. Shipment share of Amoi, Dopod, Samsung and Sony Ericsson, although small, increased in 1Q 2008.
Source: CCID Consulting, april 2008 Shipment share of Linux OS declines steeply in China. Linux OS shipment share fell from 24.7% in 4Q07 to 14.9% in 1Q08. 70% of Linux OS phones are Motorola, so Linux application is closely dependent on Motorola's performance. Symbian OS, which includes Nokia and Sony Ericsson, has a strong shipment share of 72.9%. Symbian OS is under consideration by Nokia, which would provide strong market advantages in the smart phone category.
Source: CCID Consulting, april 2008 GPS navigation functionality a highlight. After its early stages in 2006 and 2007, GPS functionality has expanded from simple navigation to practical user applications in China. There are four types of services that GPS provides:
Major vendors like Nokia, Samsung and Dopod consider GPS important to their product lines. Moreover, vendors are launching GPS-enabled mobile phones in the mid-priced segment. For more information Please contact us for these and other China-related data, information and products. Unless otherwise specified, all information provided is sourced from CCID Consulting. |
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