China's Software Outsourcing Growth
Slows January 16, 2008
CCID Consulting projects decreased growth rate of China's software
outsourcing revenues to 40% to $2 billion in 2007, from 55% in 2006. While
growth is still high, CCID Consulting expects the decrease in growth rate
due to limitations in China's outsourcing firms' capabilities and scale.
Nonetheless, China's
outsourcing firms will grow their business and competencies through
strategic partnerships with multinational firms who have the more developed
and mature expertise in outsourcing. Chinese firms will also target
specialization in growing areas such as BPO, HR, and SaaS.
Source: CCID Consulting, November 2007
Chinese firms still lag
in needed outsourcing competencies, which affects their growth and profit
potential.
While global outsourcing
growth has been high, China's own outsourcing growth has not kept pace. The
major inhibitor is needed resource skills, particularly in management,
methodology application, project management, internationalization
capabilities, and certain specialized skills. Many of these competencies are
developed through experience in addition to training.
Chinese outsourcing firms'
lack of such competencies, in turn, hinder its scale, and hence, growth
potential. In outsourcing, human resources are the critical factor to
building scale. Another dimension to consider is the value of the services
provided. Chinese firms typically play in the lower end of the services
"value chain", with lower profits and revenues.
To illustrate,
Neusoft is
the largest Chinese outsourcing firm, with a headcount of less than 10,000.
Top Indian outsourcing firms number in the 80,000 range. Moreover, CCID
Consulting estimates revenues per person generated by Chinese firms to be
under $20,000; while Indian firms $50,000.
At the same time,
strategic partnerships are forming between Chinese firms and multinationals.
The general model is that
Microsoft will have certain technology development or outsourcing needs, and
the Chinese strategic partners help deliver such needed services.
IBM,
Nokia, Motorola, and others have similar initiatives. These strategic
partnerships enable Chinese firms to start securely at some point on the
services value chain, and develop needed expertise and skills.
On the other hand,
multinational services companies are establishing direct outsourcing offices
in China.
TCS started its joint
venture operation in 2007, and now has 800 employees.
EDS established its
first Chinese global service center in Wuhan, and was planning to establish
another this year.
IBM's Global Delivery
Center network has more than 2000 employees in four cities across China.
HP
has also established its Global Delivery Centers in three cities across
China, slated to deliver services worldwide.
Government policies are
encouraging the formation of outsourcing and development centers in China's
tier 2 cities.
Beijing, Dalian and
Shanghai have been the major municipalities and cities that hold outsourcing
centers, as they consist of half the total market. In 2007, government
policies have subtly shifted to encouraging development the cities of
Shenyang, Xi'an, Chengdu, Changchun, Jinan, Chongqing and Guangzhou, and
CCID Consulting sees expansion in those cities as well.
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Unless otherwise specified,
all information provided is sourced from CCID Consulting.