The Rise of China's Information
Services Industry
June 12, 2008
In China, the term
"information services industry" has been used frequently in discourse. The
term "industry" itself implies a governmental, commercial and socio-economic
aspect, especially in light of a developing country like China. Information
services industry development is a critical enabler for China's overall
socio-economic development.
No where have the
information services industry played a more critical, demonstrable role than
the recent Sichuan earthquake. China's media outlets provided 24/7 coverage.
The Chinese government and people were able to communicate their immediate
situation, needs, and offer of help through mobile, IM, Internet, and
various other means. When one IM services provider was down, another one was
able to fill in.
The result is was an
unprecedented, singular unleashing of China's vast resources. The Chinese
and the world were kept informed, money and donations poured in, human and
physical resources allocated, and factories (like, famously, tent
manufacturers) mobilized.
CCID Consulting's
Information Service Industry Taxonomy
However, the term
"information services industry" has been used rather loosely in China. CCID
Consulting, going forward, defines China's modern "information service
industry" as one that provides information products and services based on
information creation, collection, processing, storage, search, and access
via information technologies.
The industry consists of
three major categories: Digital content creation services, information
transmission services, and IT technology services. Such a definition covers
an array of related businesses and services.
|
Category |
Business |
Example
Services |
|
Digital
Content Creation |
Internet-Based Content |
• E-business
• Online
Gaming
• Search
Engine
• Instant
Messaging
• Online
advertisement |
|
Mobile
Content |
• Short
Message Service (SMS)
• Multimedia
Message Service (MMS)
• Mobile
Gaming
• Mobile
Music. |
|
Digital
Audiovisual and Cartoon Content |
• Digital
cartoon videos
• Digital TV
programming |
|
Other
Content |
• Education
• Electronic
Publishing |
|
Information
Transmission
|
Communication Transmissions |
• Fixed-line
telecom operator
• Wireless
telecom operator |
|
Internet
Transmissions |
• Internet
Access
• Domain
Name System (DNS)
• Content
Delivery Networks (CDN) |
|
Broadcast
Transmissions |
• Cable
• Broadcast
|
|
IT Services
|
Technology
Operations |
• IT
Consultancy
• Systems
Integration
• IT
Training
• Hardware
and software maintenance |
|
Outsourcing |
• Business
Process Outsourcing
• IT
Outsourcing |
Source: CCID Consulting, January 2008
The term information
services industry can also encompass more traditional forms such as
paper-based authoring, distribution and publishing. However, CCID
Consulting's taxonomy focuses only on China's electronic-based means.
China's Information
Services Industry Size and Forecast
China's information service
industry revenues reached 907.33 billion Yuan in 2007, up 15.0% over 2006.
Information transmission was still largest category, occupying two-thirds
revenue share, but its growth rate is relatively low. However, digital
content creation category had the largest growth rate of 37.3%. IT services
grew steadily at 15.0%.
|
Information
Services Category |
2006 YOY
Growth (%) |
2007 YOY
Growth (%) |
|
Digital
Content Creation |
51.5% |
37.3% |
|
Information
Transmission |
3.7% |
9.5% |
|
IT Services |
14.2% |
15.0% |
|
Total |
11.1% |
15.0% |
Source: CCID Consulting, January 2008
CCID Consulting forecasts
that information services industry will grow 18.4% CAGR in the next five
years, driven by preferential governmental policies and market demand.
Favorable government
policies and the critical role of information services.
As demonstrated by the
Sichuan earthquake, information services is a critical enabler of China's
modern economy, helping to optimize the efficient creation and allocation of
economic resources. Government, commercial enterprises and investors alike
see its importance and potential, and therefore the industry will continue
to grow and expand.
In March 2007, China's
State Council issued advisories that recognized the importance of
information services industry as a driver of China's industrial development.
In concert with China's 11th Five-Year Plan, the advisories also proposes
continued development of China's IT infrastructure and convergence of
telecom, the Internet, and broadcast networks to further e-business and
e-government.
Larger potential,
unrestricted by physical boundaries.
2007 was an inflection
point for IT. Looking at the past two decades, the more "hardware" oriented
electronics manufacturing IT industry grew more than 30% per year. In the
last 10th Five-Year Plan, growth averaged 35% annually. But its growth rate
slowed to 23.6% in 2006 and 18% in 2007.
China is now looking
towards new growth in its information services industry. Information
services is less encumbered by physical limitations, be it manufacturing
plants, land, environmental impact, and other "brick and mortar" facilities.
More importantly, information services will be more of a direct enabler
China's own human resources.
For more information
Please
contact us for these and
other China-related data, information and products.
Unless otherwise specified,
all information provided is sourced from CCID Consulting.
|